I’m working really hard to embrace the southern roots I’m planting. I haven’t learned to love sweet tea but Y’all is regularly used in my vocabulary, so I’m making progress. Thanks to their genius marketing to children, my kids were anxious to check out the County Fair earlier this fall. My younger girls wanted to play the games and eat fair food. While my oldest, Jaidyn, couldn’t wait to ditch her parents and explore the mid-way with her friends.
Denver isn’t exactly known for it’s County Fair scene, so this was brand new to us. The lights, smells, and rides. Excitement was in the air.
Chris and I continued to pass tickets out like they were a hot commodity.
The Barber family didn’t observe the fair. We experienced it!
One of the games Elyse, my 6-year-old, chose to play was a fishing game. All she had to do was toss the fishing line into a bucket and victory was hers!
First toss. Miss.
“You’ve got this. Keep doing what you’re doing”
Second toss. Miss
“Okay, Honey. Try aiming. Look at the bucket and aim”
Third toss. In she goes!
Sweet Elyse has to shift her focus in order to toss the fishing line into the bucket. She was thrilled with her attempt and naturally, so were we.
I started thinking, though.
How often do we try the same thing over and over again hoping our luck will come through for us eventually?
You’ve heard the quote, “Insanity is doing the same thing over and over again, but expecting different results”. Boy, oh, boy. How many of us are guilty of that? All we have to do is change our perspective, tweak our messaging, communicate a little differently, and boom! We make it into the bucket.
Your messaging and communication is dependent on what your customers need to hear, not what you want to tell them.
I think we can all agree that life would be better if we:
- Understood what our customers wanted
- Knew how to communicate with our audience
- Speak specifically to each person
Do Want To Know How To Easily Prepare For A Successful 2019?
It’s kind of like that game at the fair. Our customers fall into specific buckets, or categories, specifically designed for them. Isn’t it time to shift our focus and aim for the buckets we need to fill?
If you’re marketing to prospect after prospect and all you hear are crickets, then you need to ask the people what they want to hear. That’s what Priority VA does with our ASK Method service. There is no better way to kick off 2019 than fully understanding what your audience wants to hear.
Schedule a free consultation here and set 2019 up to be the best year yet!