The Non-Conformist - Priority VA

You’re an innovator. 
An early adopter. 
You don’t wait for trends, you make them. You know what’s hot before anyone else. 

The non-conformist always seems to have the next brilliant idea, which we admire, but they can also bounce around too quickly from one shiny object to the next. Unlike other personality types who have an idea a minute and go all-in, you’re easily bored and lose interest quickly. People are drawn to you because you’re a creative and inspire others to do better and be better. You can captivate an audience because you always know exactly what to say. Yet in your office, you have a list of dream projects a mile long that seemed like a good idea in the moment but the excitement faded, so another brilliant business idea is added to the ever-growing tally.

“The people who are crazy enough to think they can change the world are the ones who do.”
– Rob Siltanen

The Challenge

The problem is, you lose interest too quickly, which means most of your brilliant ideas never see the light of day because you don’t have someone who will project manage your ass to make sure you see it through. You have “shiny-object syndrome” which means you’re easily distracted by something new and exciting… until the next new and exciting thing comes along.


Your cutting edge style helps you stay far ahead of the competition. Always quick on your feet, the Non-Conformist can dazzle a room and win anyone over.


Easily bored with projects, the Non-Conformist doesn’t stay in one place (or working on one project) for long. Though you have a steady flow of ideas, you tend to bounce around too quickly. 

Support Style


The best support you could receive is from a team of people operating in their strengths to support your business. Because you’re an idea person, there is an endless supply of projects to complete. That said, you need a right hand. Someone who can be an extension of you and will be able to speak on your behalf because they understand your language. 

The Non-Conformist is constantly sharing new dreams that often begin with “Wouldn’t it be great if ___________”. You can fill in the blank with a plethora of ideas and if you’re a Non-Conformist, you know what I mean. 

You’re right hand, your Executive Assistant should be the one to translate your thoughts to the rest of the team. Giving you the freedom to dream up new streams of revenue for your business and communicating them to one team member rather than explaining it to several people hoping they understand. 


Your Executive Assistant should be able to translate your thoughts in a way that is easy for the rest of your team to digest. Everyone else on your team should be able to understand the vision relayed by your EA and begin to implement accordingly.

You should be surrounded by a team who works in tandem with strong communication at the heart of your business. By giving each team member the ability to operate in their zone of genius, you’ll see the ideas you’ve moved on from get new wings and come to life. 

Books You Should Read

Tools You’ll Love

No matter what type of business owner you are, we’re guessing if there’s one thing you could use a little more of, it’s time. We’ve handpicked some tools for you to help you get more out of your day. Try them out and see what you think!